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Applaws AUS
Applaws AUS

We make our wet food recipes with ingredients that you will know and recognise.

Applaws natural cat food recipes in tins, pots or pouches have as little as 2 or 3 ingredients.  We call it natural simplicity – nothing artificial is added or hidden – no colours, flavours or preservatives – just the natural goodness of real meat pieces that you would know and recognise like chicken breast or tuna fillet.

In fact we’re so proud of the quality of the ingredients we use that we purposely create transparent packaging that allows you to see them before you buy.

These prime cuts of meat are formed from muscle tissue.  Muscle fibres are high in natural taurine and arginine.   They are two of the essential amino acids that cats have to ingest from their diet.  They can’t synthesize taurine and arginine themselves.

Arginine deficiency is more likely to become a problem if a low protein is fed because the arginine content is also likely to be low. Taurine supports normal eye and heart muscle function, encourages a healthy immune system and reproduction in female cats. Cats are not able to make enough taurine themselves and rely on it being provided in food and Applaws provides natural meat taurine because it is made with real meat.

Chicken breast and fish fillets (like tuna, mackerel, sardine and salmon) also provide natural sources of Omega fatty acids.  Omega 3 for example contains EPA (Eicosapentaenoic acid) & DHA (Docosahexaenoic acid) which can help to support good health in cats of all ages.  DHA constitutes one of the `building blocks’ of the brain, forming about 8% of the brain by weight. EPA works similarly to DHA as an essential nutrient and is considered to be one of the single most vital nutrients in the functioning of the brain and nervous system.

What is the difference between a “Complete” pet food and a “Complementary” pet food?

A complete diet such as Applaws complete dry pet food contains all the vitamins and minerals your pet needs for a healthy diet. A complementary pet food is designed to be fed in addition to a complete pet food. Our complementary recipes contain real meat or fish which provides your pet with natural levels of taurine to help keep your pet healthy when fed alongside a complete food. For cats we recommend giving a complementary wet meal in the morning and in the evening. In addition, give your cat a bowl of Applaws complete cat food during the day and in the evening. When feeding a complementary diet and a complete food as part of daily feeding regime you have a healthy balanced diet. We recommend a ratio of 60% wet complementary food to 40% dry complete food for balanced nutrition. The wet food gives your cat the meat taste they love and gives them essential hydration with natural levels of taurine and the complete kibble helps to keep your cats teeth in good condition and has all the added vitamins and minerals to keep your cat healthy. For dogs you can feed a complementary wet meal by itself or as a topper or mixed in with their kibble. Dogs love the taste and variety that an Applaws complementary real meat diet brings to a complete kibble diet. Complementary diets should not be the sole food so always ensure you have a good complete food such as Applaws Complete Food to balance your pets’ diet.

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